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Partnership with Early Birds
RNS Number : 0955T
18 March 2019

18 March 2019

RNS Reach

Attraqt Group plc


("Attraqt", the "Group" or the "Company")


Partnership with Early Birds


Attraqt Group plc (AIM: ATQT) is pleased to announce its strategic partnership with Early Birds, a market leader in AI-driven ecommerce personalization in France.


The partnership will see Attraqt and Early Birds combine their best-of-breed ecommerce capabilities to offer retailers an enhanced personalization solution. The two companies will jointly pursue new business opportunities and each look to cross-sell their specialist capabilities to their customers.


The partnership will provide Attraqt with further opportunities for commercial growth through the provision of a clear route to market in the French retail industry. Alongside this, the partnership will allow Attraqt to rapidly and cost-effectively provide its customers with access to an enhanced personalization solution, underpinned by best-in-class data architecture and AI, increasing Attraqt's value proposition for both current and potential new clients.


Early Birds builds personalization strategies at scale and is a specialist in using AI to deliver better conversions, improved operational efficiencies and ultimately more valuable experiences for retailers' customers. Early Birds works with a range of brands including Cdiscount, La Redoute and The Fork.


The commencement of this partnership is in line with three of the Group's strategic priorities, as announced in the Group's 2018 Annual Report: enhancing partnerships, replicating UK success in other geographies, and increasing the speed of innovation with a particular focus on AI.


John Raap, Chief Partner and Strategy Officer at Attraqt said:


"We're delighted that our partnership with Early Birds offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omnichannel environment. This is a market dominated by vendors who tend to offer retailers an 'either/or' approach to expertise in search, merchandising and personalization.  Together with Early Birds, we can now confidently offer retailers an incredibly powerful toolkit of solutions across the customer journey- embedded in our mutual capabilities in delivering smart data insights and AI-automation."


Laëtitia Comès, co-Founder at Early Birds says:


"Our partnership with Attraqt signals our maturity in the ecommerce market, and we are thrilled to be able to extend our reputation of being personalization leaders beyond the French market. Together with Attraqt, our investment in developing and deploying the best AI-algorithms alongside this newly gained layer of sophisticated search and merchandising will certainly drive new standards for ecommerce experiences for our existing and mutual customers."


About Attraqt


Attraqt (LON: ATQT) powers exceptional shopping experiences for over 240 of the world's leading retail brands. Attraqt's core product, Fredhopper Discovery Platform, drives relevant and inspiring ecommerce experiences through personalization, search, recommendations, internationalization and Merchandising SaaS solutions. Simple-to-use interfaces and efficient workflows enable Merchandisers to take full control and enhance the value of smart automation with their own strategic expertise and creativity. 

Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.

About Early Birds


Early Birds, a market leader for Personalization in France, brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time, build true personalization strategies and create differentiated experiences at scale. Open. Modern. Scalable.


Early Birds is the only solution on the market capable of integrating its clients' algorithms to provide a global personalization offer: data refinement, AI algorithm development, smart merchandising, testing and optimization.

Founded in 2012, Early Birds is based in Paris and London and works with the largest players in the French e-commerce market, representing over 80 clients, among which are Fnac-Darty, La Redoute, Cdiscount and The Fork.




Contact details:


For Early Birds

Marion Ravut

Chief Marketing Officer - Early Birds


+33 6 38 30 37 76


For Attraqt

Sandhya Shyam

Senior Marketing Manager - Attraqt


+44 785 260 1625


Nikki Alvey

The PR Network

Tel: +44(0)7973 354 706







This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
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